Do you know what I think would be great? If Apple bought Atari. What’s left of Atari. As much as they can buy.
Even if Apple did nothing with the name, they could at least retire it with a bit more dignity than what it has now.
Some people might be thinking that this idea comes from far out left-field, but it doesn’t, really.
Back when Steve & Steve made the first Apple computer, Jobs approached Nolan Bushnell (a founder of Atari) to invest in Apple. Jobs also worked at Atari. So there’s some historical context.
Back in the late 1970’s and early 1980’s, Atari’s R&D departments were working on a number of things that Apple is doing now: Atari stores, medical devices, and phones (granted, they were working on landline phones but cell phones were being looked at, also). In a way, the Apple of today is the non-mis-managed Atari of an alternate universe.
Another reason for doing so would be gaming. Apple is not terribly interested in gaming, except for how it pertains to iOS (iPhone and iPad) customers. When it comes to macOS, it seems more like an afterthought. Which is a shame, because there are a number of people who would like to play games on their Macs. I think Apple is concerned that their main customers are ‘professionals’ and don’t want to taint their computer’s images by being a game machine.
Buying up Atari would give them the ability to market game-oriented computers with a recognizable game-oriented name. Market the Apples to the professional fuddy-duddies and re-brand some computers and macOS for Atari and the gamers. Also, it would be neat if I could get an iMac that was Atari-branded and had the monitor stand shaped like the Atari Fuji logo.
Even more interesting would be if they made Atari computers that used their own ARM processors along with a version of macOS that ran on them.
Currently, Apple is positioning their Apple TV as a sort of cut down console. That isn’t going to go too far until the get rid of the requirement that cames have to be controllable with the included remote. But if they want to concentrate on the Apple TV doing what it’s supposed to be doing best (showing TV shows and movies) then it might be better concentrate less on the game playing aspect.
Instead, if they buy Atari they would get whatever weirdo thing Atari is currently (supposedly) working on. Apple’s last console didn’t do too well (that would be The Pippin), but a new console with the Atari name backed by Apple might fare a whole lot better.
Apple is also trying to get into the television market by creating their own shows. I’m not sure who owns the arcade division at this point, but maybe they could leverage old IP into new shows. I think I’d rather watch a kid’s cartoon based on Bentley Bear (from Crystal Castles) than a movie based on Asteroids.
Unfortunately, I have no say in what Apple does. I don’t even know if it would be a good idea for them to buy it or not, financially. I do know, however, that it would be nice if the Atari name could come back home.